Audiences are not just buyers. They may help us connect with new customers. They may amplify our reach. They may strengthen our trust with other audience members. That’s why we must change the way we go about developing our personas. Continue reading →
The post An Alternative Approach to Developing Content Marketing Personas appeared first on Content Marketing Institute.
To read the full post go to Content Marketing Institute. We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: http://feedproxy.google.com/~r/cmi-content-marketing/~3/iszIYwyEq1c/