Read the full post >> [email protected] (Clifford Chi).
When’s the last time you thought about the specific text you hyperlink in order to direct readers to another page on your website? This text, known as anchor text, doesn’t get much attention. But if done right, it can bolster your SEO efforts.
To read the full post go to Hubspot. We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: https://blog.hubspot.com/marketing/anchor-text