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One of the biggest branding mistakes that companies can make is to not pay enough attention to their tone of voice. “Voice” sounds high-minded, doesn’t it? More suited for the literary world rather than the business world? But tone of voice just refers to how you sound in your writing. In marketing, your tone of […] The post Ann Handley on Why Jargon Can Be Detrimental to Your Brand Voice & Tone appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.
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