Read the full post Brandon Andersen.
Should your brand still bother with buyer personas? This case study suggests no—that today’s wealth of customer data requires something a little different.
The post Are Buyer Personas Really Dead? appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.
To read the full post go to Convince and Convert: Social Media Consulting and Content Marketing Consulting. We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: http://www.convinceandconvert.com/digital-marketing/are-buyer-personas-really-dead/