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Read the full post >> Stan Massueras.

For many years, B2B companies have executed their inbound sales funnel the same way. Much like the word “funnel” suggests, it’s based on the idea that you fill the top with people interested in your product (leads) and then filter out those who aren’t qualified to buy. The problem? The way we’ve been filtering people just isn’t working any more.

To read the full post go to Sales. We’ve shared this because we think it may be helpful to the insurance community.

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