For SaaS and subscription companies, winning a customer is only the first step of the journey to customer lifetime value (LTV). This is why it’s imperative for B2B tech marketers to shift their focus from buying journey funnels to full-on customer lifecycle management. However, customer acquisition is where most marketing strategies stop. The traditional funnel […] The post B2B Tech Marketers Make the Shift From Funnels to Lifecycles appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.
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