Read the full post >> Jake Sapirstein.

If you sit in the marketing world there is a good chance that your role has you primarily focused on building out a brand or in some way driving more demand. Both forces have their place. Eloquently exuding a great brand and driving demand, and the measurable business results that follow, are both important. Perhaps even equally […] The post Balancing Design For Brand and Demand appeared first on Marketing Insider Group.

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