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The changes made to your email list as you prepped for GDPR will likely impact your email metrics. Here’s how you can review and reset your benchmarks. Read the full article at MarketingProfs
To read the full post go to MarketingProfs Daily. We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: https://www.marketingprofs.com/articles/2018/34855/benchmarking-your-email-metrics-post-gdpr-cleanse