IDI-DC2
Your Customer Wants to Be the Hero
Read the full post >> gadimova. The idea that millennials are killing brands has become a bit of a running joke on the internet. Headlines like, “How Millennials Killed Mayonnaise” and “Blame Millenials for the Vanishing Bar of Soap” make us laugh, but in many ways,...
How To Sell Insurance In The Digital Age
Read the full post >> . How To Sell Insurance In The Digital Age Forbes To read the full post go to "insurance agent marketing" - Google News. We've shared this because we think it may be helpful to the insurance community. If the link above doesn't work, cut and...
6 ways tech is streamlining benefits administration
Read the full post >> . Automating administrative work can help lighten the load for benefit and HR pros. To read the full post go to The Latest. We've shared this because we think it may be helpful to the insurance community. If the link above doesn't work, cut and...
How to Identify Your Ideal Audience to Provide the Best Customer Experience
Read the full post >> Kyle McCarthy. Learn how to segment, track, analyze, and optimize your customer personas and segments to lead prospects through an exciting customer journey and close more deals. To read the full post go to Act-On Blog. We've shared this because...
Transforming Sales: How to Maximize Revenue in your Biggest Accounts
Read the full post >> Jennifer Wyne. When companies think about transforming their sales organizations, they need to first understand what outcomes they are seeking, where do they need to improve or accelerate. What we find is that top line revenue is always the most...
The Self-Reliant Entrepreneur Reading: Spring
Read the full post >> John Jantsch. The Self-Reliant Entrepreneur Reading: Spring written by John Jantsch read more at Duct Tape Marketing This week marks the launch of my latest book, The Self-Reliant Entrepreneur. Each day this week, I’ll be sharing an excerpt from...
2020 B2B Content Marketing: What the Successful Do [New Research]
Read the full post >> Stephanie Stahl. The newly released 2020 B2B Benchmarks, Budgets, and Trends – North America offers a wealth of data to help plans in the coming year. Learn what your peers are doing (or not doing) and what distinguishes the top performers....
14 Ways to Use Email Marketing (Besides Sending Newsletters)
Read the full post >> . Odds are, you don't need convincing to get on board with email marketing. Most marketers these days use email. But are you using it to its fullest potential? Here are 14 ways to get the most out of email. Go to the full version at...
101 Blog Post Ideas Straight from the HubSpot Brain Trust
Read the full post >> Kayla Carmicheal. We all know blogging is an ultra-important asset to your business when it comes to building traffic and reputation. The hidden dark side, though, is how hard it is coming up with topics that will give you that ultra-good...
38 Most Dynamic Women in Sales (The 2019 Edition)
Read the full post >> Max Altschuler. There are tons of roundup articles about top women sales leaders. Most of the time, somebody does a LinkedIn search for “sales leader,” chooses the top 15 profiles with the most followers, and calls it a day. That’s not really...
Manage Your Leads with Tags: 8 Benefits worth Checking
Read the full post >> . Lead generation processes are evolving. Whether you are using manual forms, API integrations or retargeting, the one thing that makes a lead’s quality better than another, is the amount of progressive data you have gathered around that lead....
Why Sales Enablement is Required for Modern Marketing
Read the full post >> Bernie Borges. There's a lot of talk about sales enablement these days because it's a proven way to increase bottom line revenue. Get the facts from Jake Braly on this episode. The post Why Sales Enablement is Required for Modern Marketing...
15 Skills Every Sales Associate Needs to Crush It
Read the full post >> [email protected] (Lestraundra Alfred). Transitioning to a career in sales can happen in a variety of ways, however, few roles can set you up for a successful career in sales like a sales associate role can. To read the full post go to Sales....
TikTok: What Marketers Need to Know
Read the full post >> Michael Stelzner. Are you curious about TikTok? Wondering how to use TikTok for your marketing? To explore what marketers need to know about TikTok, I interview Rachel Pedersen on the Social Media Marketing Podcast. Rachel is an organic social...
5 Ways to Build Pipeline Before End of Year
Read the full post >> Joan Mirano. In this webinar, join LeanData CRO, Steve De Marco, and Sales Hacker’s Director of Marketing, Colin Campbell, to learn 5 key ways to accelerate pipeline generation before the end of the year.... The post 5 Ways to Build Pipeline...
5 Steps to Convert Website Visitors to Leads Without Coding
After setting up your company's website and doing some search engine optimization (SEO), you've noticed that your website's traffic is steadily climbing. It seems that your marketing strategies have finally paid off. Almost. There's one glaring problem: your visitors...
How to Strike a Balance Between Relying on AI and Emphasizing a Human Touch
Read the full post >> kniemisto. The emergence of AI technology is the result of evolved human thinking. And, in some ways, it’s become one of the biggest technology game changers of this generation. However, without being very cautious and aware of the dangers—and...
The 14 Best Autoresponder Software in 2019 (Plus Free Autoresponders)
Read the full post >> [email protected] (Alex Birkett). Nowadays, email marketing is an integral component of any marketing strategy. In fact, 59% of marketers say email is their biggest source of ROI. To read the full post go to Hubspot. We've shared this...
The 13 Best WordPress Live Chat Plugins in 2019
Read the full post >> Dorissa Saint-Juste. Let’s be honest. No one wants to send a support email only to receive a (possibly automated) response 48 hours later. Similarly, no one wants to be put on hold for 30+ minutes while being told they’re the next caller in line....
How to Schedule an Email in Gmail (Quick Tutorial)
Read the full post >> [email protected] (Meredith Hart). Have you ever written an email but didn't want to send it immediately? To read the full post go to Sales. We've shared this because we think it may be helpful to the insurance community. If the link above...
The Simplified Guide to Google’s RankBrain Algorithm
Read the full post >> [email protected] (Clifford Chi). Not long ago, if you wanted to find a place to eat, you needed to search for a term like “Boston restaurants”. But, today, you can instantly find a good restaurant that’s nearby if you just search for the term,...
Don’t Fail in the Future: Develop an Audio Strategy Today
Read the full post >> Dennis Shiao. As more people move to a sound-based, voice-activated world, content marketers aren’t listening well. Audio is the most underused medium in their toolkit. But that changes now with this counsel on a holistic audio content strategy....
How to Create Video Ad Funnels That Work
Read the full post >> Michael Stelzner. Thinking about creating more video ads? Wondering how to produce more effective social media video ads? To explore how to create video ad funnels that work, I interview video ads expert Travis Chambers. His company, Chamber...
A More Beautiful Question – Change
Read the full post >> Keenan. I absolutely love this. I talk about change in Gap Selling and how the discovery is critical to creating the gap. When you’re asking your buyers questions, your helping them look at things differently and are setting the stage for them to...
How to Reach the C-Suite via Thought Leadership
Read the full post >> Chuck Kent. For the last several years, dire warnings of “content shock” have cast doubt on the continued ability of thought leadership content – or any kind of content marketing – to deliver results. But new research provides fresh...
10 Recurring SEO Health Checks You Need to Be Doing
Read the full post >> . Search engine optimization is an ongoing process. It takes a lot of work to achieve those elusive Page One rankings--and to retain them. Part of the onsite work is a systematic review of sources that might indicate there's trouble brewing or in...
How to Write a Perfect Guest Post Pitch [Infographic]
Read the full post >> . Content marketers regularly send out guest-article or guest-post pitches. But do those pitches resonate with the editors who receive them? Unfortunately, not very often. But why? In this infographic, business and marketing website editors...
How to Ensure Compliance for Companywide Content
Read the full post >> . Compliance protocols and processes need to meet C-suite expectations, but they also need to be flexible and responsive enough for front-line employees to be quick, creative, and, of course, compliant. Read the full article at MarketingProfs To...
The Five Most Effective Applications of AI for Marketing: Christopher S. Penn on Marketing Smarts [Podcast]
Read the full post >> . John J. Wall of Marketing Over Coffee takes over the Marketing Smarts podcast for April Fools and interviews Christopher S. Penn about artificial intelligence and machine-learning for marketing. Read the full article at MarketingProfs To read...