For the last several years, dire warnings of “content shock” have cast doubt on the continued ability of thought leadership content – or any kind of content marketing – to deliver results. But new research provides fresh encouragement for thought leadership marketers, especially those targeting senior-level decision makers. I sat down with Gareth Lofthouse, one […] The post How to Reach the C-Suite via Thought Leadership appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.
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