Press the Damn Button: Livestreaming-Expert Brian Fanzo on Marketing Smarts
Read the full post >> . Brian Fanzo, Millennial keynote speaker and founder of iSocialFanz, explains the role livestreaming can play in growing your business. Read the full article at MarketingProfs To read the full post go to MarketingProfs . We've shared this...
Five Surefire Ways to Boost Your B2B Marketing Content’s Readership
Read the full post >> . If you want your B2B marketing content to gain readers, the first thing you must do is think like a journalist so you can quickly grab your readers' attention with the key points you want them to take away. Read on for more, including four...
Why Testimonials Are B2B Companies’ Most Important Marketing Tool
Read the full post >> . B2B companies know how to talk-up their products or services, emphasizing how efficient and cost-effective they are. But customers don't want marketing spiel: They want balanced and unbiased information and insight from people they can relate...
The Ultimate Collection of Free Content Marketing Templates
Read the full post >> [email protected] (Sophia Bernazzani). Does any aspect of your job intimidate you? For content creators, sometimes the most stressful part of the role can be opening a completely blank document to start a new project. To read the full post...
An Analysis of 912 Million Blog Posts: Length, Link, and Share Trends
Read the full post >> . Do longer blog posts tend to garner more backlinks and social shares compared with shorter blog posts? Does headline length correlate with the popularity of posts? What share of posts generate the bulk of engagement? Read the full article at...
9 Key Discoveries in 2019 Social Media Research
Read the full post >> Jay Baer. 2019 social media research demonstrates that social media usage in the United States has changed A LOT in just a short time. Released hours ago, a new report from my friends at Edison Research and Triton Digital uncovered many...
Cost-Plus Pricing: What It Is & When to Use It
Read the full post >> [email protected] (Meredith Hart). How much money did you spend on your mobile phone? Oftentimes, you'll drop upwards of $500 on a new smartphone. For example, let's take a look at the iPhone X. It costs Apple $370.25 to produce one iPhone X --...
The Compelling Case for Ethical Leadership
Read the full post >> [email protected] (Clifford Chi). When the housing market crashed in 2008, my Dad lost $40,000 of his pension fund and his salary froze for two years. I never knew what caused my Dad’s financial stagnation or even the Great Recession, mostly...
The Science Behind Success
Read the full post >> Caroline Forsey. As a psychology minor, I've always been interested in the science behind behavior and thought. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance community. If the link...
How Personality Can Determine Job Performance
Read the full post >> Caroline Forsey. Welcome to The Science Behind Success -- a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we're showing you how...
Don’t Let the Toddler Trap Torpedo Your Content Productivity
Read the full post >> Hal Werner. Toddlers have short attention spans, ultimately leaving in their wake a trail of orphaned blocks, half-eaten strawberries, and half-dressed dolls. Is that how your content team operates? Here’s how to grow up your project management....
Understand The B2B Buyer Journey To Create More Conversations, with Scott Collins, Episode #104
Read the full post >> Carey. Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts As a digital sales evangelist, I’m passionate about helping sales professionals see that the B2B buyer journey is one of the most important things...
Technology Content Marketing Challenges Revealed [CMI Research]
Read the full post >> Michael Brenner. The Content Marketing Institute (CMI) released new research relating to technology content marketing. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content...
The Ultimate Cheat Sheet for Mastering Mobile Marketing
Read the full post >> [email protected] (Corey Wainwright). As of 2018, there were 3.7 billion people who accessed the internet through a mobile device, according to Statista. That's more than half the world's population. Aside from the astounding growth of...
Looking for Leads? These 4 Direct Mail Offers Are Your Answer
Read the full post >> Robert W. Bly. When it comes to lead generation, there are only four types of leads that work. To read the full post go to Entrepreneur: Latest Marketing Strategies Articles. We've shared this because we think it may be helpful to the insurance...
5 Tips for Unlocking the Power of Kinetic Typography in Your Video Marketing Campaigns
Read the full post >> Kayla Matthews. What is kinetic typography? Kinetic typography is a concept that involves using moving type to express an idea. Some of the most widely known examples of it appear in the opening credits of feature-length films. Some musicians...
Benefits Technology for Brokers w/ Lyle Griffin
Read the full post >> . Everyone in employee benefits and HR knows that data matters. On this episode, we talk with insurtech leader and President of Selerix, Lyle Griffin. Lyle shares why the move from legacy EDI feeds to plug-and-play API technology is the future...
Corporate Image: Why Your Brand’s Public Perception Matters More Than Ever Now
Read the full post >> [email protected] (Clifford Chi). Yesterday, Contently, a content marketing software company that connects freelance creators with enterprise brands, tweeted a letter from their CEO that won over the freelance community just as fast as the issue...
3 Next-Level Landing Page Best Practices for 2019
Read the full post >> kniemisto. Landing pages are Marketing 101—or at least they should be. Top-notch marketers must know how to build compelling landing pages specially designed to convince customers to engage and convert. They need to understand the importance of...
How a Blog Writing Subscription Service Can Help You Reach and Convert More Customers
Read the full post >> Michael Brenner. We all want to see more traffic to our website, better search engine rankings, and increased conversions. But we don’t always have the time or the budget to make it happen. If you want to invest in content marketing but don’t...
How to Market on Reddit: A Guide for Businesses
Read the full post >> Marshal Carper. Are you looking to expand your marketing outside the traditional social platforms? Have you considered Reddit? In this article, you’ll learn how to market your business on Reddit. Why Marketers Should Consider Reddit For as much...
Tech Content Marketers Talk Content Creation Challenges, Tools, and Trends [New Research]
Read the full post >> Kim Moutsos. Sixty-eighty percent of tech content marketers named creating content that appeals to multiple roles as their top challenge. Find out what else they had to say in Technology Content Marketing 2019: Benchmarks, Budgets, and Trends....
Why You Need to Share Your Brand’s Story
Read the full post >> Tom Salvat. Imagine that you’re on a first date. Okay, we know it can be a little nerve-wracking, but stay with us. Think of everything you do on a first date: There may be some nervous laughter, some playful banter, telling of jokes. But most...
Getting Started With Adobe Creative Cloud
Read the full post >> [email protected] (Kristen Baker). In college, I took a semester-long video editing course which required me to work in Adobe Premiere Pro. If you’re unfamiliar, it’s a video editing software for TV, film, and web. By the end of the semester, I...
50 Sales Champions: Winners of the Sales Hacker Top 50 Awards 2018!
Read the full post >> Max Altschuler. Last year, we started a new Sales Hacker tradition: the Top 50 Awards. We received over 5000 nominations, and this year was even bigger! Most other sales awards end up going to the most popular influencer. The Sales Hacker Top 50...
A Comprehensive Analysis of the New Domain Authority
Read the full post >> rjonesx.. Posted by rjonesx.Moz's Domain Authority is requested over 1,000,000,000 times per year, it's referenced millions of times on the web, and it has become a veritable household name among search engine optimizers for a variety of use...
How I Grew My Declining Google Traffic
Read the full post >> Neil Patel. When you look at the chart above, what do you see? A site that gets a ton of traffic, right? I am a marketer, so I should be somewhat decent at getting traffic… or so you would hope. But here is the thing, just because I am decent at...
PODCAST 47: Key Qualities of great Sales Leadership w/ Dan Fougere
Read the full post >> Sam Jacobs. This week on the Sales Hacker podcast, we interview Dan Fougere, CRO of Datadog. Dan is a 20+ year veteran of technology sales and has seen 4 of his last 5 companies become unicorns. Dan talks about the key qualities of great sales...
The Best Time to Post on LinkedIn in 2019 [Cheat Sheet]
Read the full post >> [email protected] (Clifford Chi). With all the walk-and-talk videos and anecdotal status updates flooding LinkedIn nowadays, the professional social networking site isn’t just a platform for connecting with your colleagues anymore -- it’s a place...
How to Buy High-Quality Twitter Followers Fast [Guide]
Read the full post >> Caroline Forsey. Nowadays, 75% of B2B businesses and 65% of B2C businesses use Twitter for marketing purposes -- which means Twitter outranks YouTube, Instagram, and Snapchat in terms of popularity among businesses. To read the full post go to...