How to Increase Diversity and Inclusion in Your Sales Hiring Process
Read the full post >> Alexandra Adamson. Let’s set a scene. Company raises money and is now ready to “scale the sales team.” Their current seller has done a great job, so the natural inclination is to assume that we want to replicate that person and sales will...
Looking Back on Facebook’s Murky 2018: Here’s Why Users Are Sticking Around [New Data]
Read the full post >> Amanda Zantal-Wiener. It’s fair to say that Facebook has experienced some turbulence in 2018. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance community. If the link above doesn't work,...
This Shocking Mutual Fund Secret Increased My Sales. Here’s How.
Read the full post >> Kwesi Sakyi-Gyinae. If you're basing your sales strategies on this principle, you might not get the desired results. To read the full post go to Entrepreneur: Latest B2B Sales Articles. We've shared this because we think it may be helpful to the...
Six Neuroscience Principles to Supercharge Your Marketing Campaigns
Read the full post >> . Marketers and brands can benefit from a deeper understanding into how the brain drives human behavior and how emotions influence the body. Use these six neuroscience principles to supercharge your marketing and advertising campaigns. Read the...
Email Personalization: Stats and Tips [Infographic]
Read the full post >> . Personalization can be the not-so-difficult trick to take your email open, click, and conversion rates up a notch. See what consumers think of personalization and how businesses are seeing the benefits. Read the full article at MarketingProfs...
How to Get to Great Ideas by Pushing Past the Obvious: Dave Birss Talks to Marketing Smarts [Podcast]
Read the full post >> . Consultant, author, and creativity expert Dave Birss gives the MarketingProfs audience a sneak preview of his system for fostering creativity, covered in his new book, How to Get to Great Ideas. Read the full article at MarketingProfs To read...
What Sender Reputation Means for Your Email Marketing (Hint: A Lot!)
Read the full post >> . Much is made of email content or design--and rightfully so--but sender reputation holds plenty of power over whether or not your email reaches its expected destination. To improve email deliverability, explore a few steps you can take to...
What Consumers Want From Brands: Transparency on Social Media
Read the full post >> . Some 81% of consumers say brands have a responsibility to be transparent on social media, according to recent research from Sprout Social. Read the full article at MarketingProfs To read the full post go to MarketingProfs . We've shared this...
8 Journalism Concepts to Drive Better Engagement
Read the full post >> kniemisto. More and more these days, I find myself searching for “The Magic X.” “The Magic X,” of course, is the fastest way for me to skip all of the useless & irritating things that pop up and get between me and the content I came here to...
These Shark Tank Winners Share Tips for Swimming with the Big Fish
Read the full post >> Meg Prater. Raise your hand if you’ve ever daydreamed of starting a business with your best friend. Maybe you had the conversation after three-too many happy hour sangrias or maybe it’s something the two of you have been discussing for years....
15 of the Best Simple WordPress Themes
Read the full post >> [email protected] (Kristen Baker). When it comes to determining what you want your WordPress website to look like, you’ll first need to consider the theme that you plan on installing — that’s because WordPress themes are how you actually design...
The 13 Best Real Estate Videos of 2018
Read the full post >> [email protected] (Meredith Hart). As technology advances, so has the real estate industry. And videos have become key tools for realtors to share their listings and introduce themselves to prospective clients. To read the full post go to Sales....
How Job Crafting Can Make Your Job More Meaningful
Read the full post >> Caroline Forsey. Welcome to The Science Behind Success-- a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we're showing you how...
What is a Metaphor? A 2-Minute Rundown
Read the full post >> [email protected] (Clifford Chi). What do the lines “You ain’t nothin’ but a hound dog, cryin’ all the time”, “Baby, you’re a firework”, and “Life is a highway, I want to ride it all night long” all have in common? To read the full post go to...
How to Track Awareness, Completion, and Engagement Goals With Google Analytics
Read the full post >> Chris Mercer. Want a better way to evaluate your website’s performance? Wondering how to set goals to mark key points in your customer’s journey? In this article, you’ll learn how to assess the effectiveness of the customer journey on your...
The Best Of All Sales Tactics: Transparency, with Todd Caponi, Episode #93
Read the full post >> Mario Martinez Jr.. Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts Every sales professional is on the hunt for sales tactics that close deals, but most don’t even have transparency on their short list....
Change Course & Don’t Break Anything: The Journey: Season 2, Episode 11
Read the full post >> Michael Stelzner. Ever needed to accelerate your marketing plans to meet a goal? Watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey Episode 11 of...
Content Marketing Guidelines: Why and How To Create Them?
Read the full post >> Tom Salvat. Brands with strong content marketing have a consistent voice, tone, and personality. The quality and style of your brand’s content can become as strong of a marker of your brand as your logo for dedicated readers. However, it can be...
The State of Local SEO: Industry Insights for a Successful 2019
Read the full post >> MiriamEllis. Posted by MiriamEllisA thousand thanks to the 1,411 respondents who gave of their time and knowledge in contributing to this major survey! You’ve created a vivid image of what real-life, everyday local search marketers and local...
What Does a World With Zero Search Results Looks Like? [New Data]
Read the full post >> Amanda Zantal-Wiener. Imagine a world with zero search results. As it turns out, Google is moving toward making that world a reality. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance...
Why the World’s Leading CMOs are Doubling Down On Events To Generate Pipe
Read the full post >> Joan. The post Why the World’s Leading CMOs are Doubling Down On Events To Generate Pipe appeared first on Sales Hacker. To read the full post go to Sales Hacker. We've shared this because we think it may be helpful to the insurance community. If...
10 Ways To Optimize Your Sales Process Through Sales Data
Read the full post >> Stefan Groschupf. You’re collecting all this sales data but are you really getting your best use out of it? Is your data working for you? Is it bettering your business and helping you make smarter choices? One study found that 43% of companies...
6 New Lessons About Content Marketing Relevance
Read the full post >> Jay Baer. You’re in a battle for attention. Figuring out the best way to earn attention in a maelstrom of information and entertainment is the great marketing challenge of modern times. But the answer is obvious: relevancy. Relevancy is the...
How to Curate an Amazing Experience for Clients w/ Amanda Lannert
Read the full post >> . Jellyvision CEO Amanda Lannert has been leading the organization since 2000. ALEX, Jellyvision's primary product, is a fun, smart, and empathetic employee communication platform used by over 1,000 companies including many of the Fortune 500. ...
5 Tips to Improve Your Omnichannel Marketing
Read the full post >> kniemisto. Marketing continues to undergo rapid and major changes. Consumers are turned off by mass selling, and expect personalized, 1:1 communication across the many channels and devices they use. Unfortunately, when it comes to omnichannel...
5 Guaranteed Ways to Boost Job Satisfaction on Your Team
Read the full post >> Caroline Forsey. To improve your team's productivity, reduce turnover rates, and drive increased revenue for your company, it's critical you take the time to focus on your employees' job satisfaction. To read the full post go to Hubspot. We've...
The Ultimate Guide to Website Development (for Marketers)
Read the full post >> [email protected] (Allie Decker). Since the 1990s, few things have remained timeless societal staples like Friends, Pokémon, Britney Spears, and the internet. To read the full post go to Hubspot. We've shared this because we think it may be...
5 Strategies for Selling Your Products at Fairs, Trade Shows, & Festivals
Read the full post >> [email protected] (Clifford Chi). In a world where retail eCommerce sales surpassed $2.3 billion this year, touting your products at fairs, trade shows, and festivals might seem like an outdated tactic to grow your business. To read the full post...
How to Get Started with Artificial Intelligence in Content Marketing
Read the full post >> Bernie Borges. Listen to this podcast to discover two business models to get started with artificial intelligence in content marketing The post How to Get Started with Artificial Intelligence in Content Marketing appeared first on Vengreso. To...
Moving your Emerging Growth Company Past Infancy with Content Marketing
Read the full post >> Michael Brenner. Launching a B2B tech or healthcare brand from the ground up isn’t easy. It takes years of dedication and persistence. Once you’ve finally begun to create a digital footprint, you’ll soon realize you need more than a website to...