6 Tips for Writing Social Media Ad Copy That Converts
Read the full post >> Ashley Ward. Do you want to create more effective social media ads? Wondering how to write ad copy that produces conversions? In this article, you’ll discover six tips for writing social media ad copy that converts. #1: Extend Your Brand Voice to...
How a Tiny Finance Startup Dethroned Fortune 500 Giants in Google Search
Read the full post >> [email protected] (Kristin Tynski). In 2009, most people would have called Tim Chen, the founder of Nerdwallet, crazy for even trying to take on the titans of the credit card industry. As the only employee at his company, that also had no funding,...
Battling Back Against Marketing Malpractice
Read the full post >> John Miller. Have you ever been sitting in the doctor’s office, waiting for her to come in and solve whatever ails you? Of course. We all have. So, how does that interaction go? As you sit on that ungodly crinkly white paper reading last July’s...
What Do You Do When You Lose Organic Traffic to Google SERP Features?
Read the full post >> Emily.Potter. Posted by Emily.PotterGoogle’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. As Barry Adams pointed out on Twitter recently, this move by...
The Best Marketing Material Is Something Your Audience Would Miss If They Stopped Receiving It
Read the full post >> Seth Godin. How many people would reach out and wonder (or complain) if you didn't send out that next email blast? To read the full post go to Entrepreneur: Latest Marketing Strategies Articles. We've shared this because we think it may be...
PointDrive Pointers to Engage the Modern Buyer
Read the full post >> Viveka von Rosen. If you’ve been wondering what PointDrive is all about, look no further! This article from LinkedIn Expert, Viveka von Rosen, outlines how to use this great tool not only for your digital selling efforts, but also as a resource...
Deal Breakers: Training Your Reps on When to Walk Away from a Bad Deal
Read the full post >> Joan. The post Deal Breakers: Training Your Reps on When to Walk Away from a Bad Deal appeared first on Sales Hacker. To read the full post go to Sales Hacker. We've shared this because we think it may be helpful to the insurance community. If...
PODCAST 33: How to Grow and Scale a Company in the Digital Age w/ Ilir Sela
Read the full post >> Sam Jacobs. This week on the Sales Hacker podcast, we interview Ilir Sela, the Founder and CEO of Slice, one of the fastest growing companies focused on the small business space in the US. Slice helps pizzerias compete with Big Pizza and...
10 Demand-Gen Campaign ‘Gotchas’ to Overcome for Flawless Marketing Automation Execution
Read the full post >> . When making the transition to marketing automation, many B2B organizations find scale to be the biggest issue they face. Here are 10 obstacles that pop up when planning and executing campaigns with marketing automation. Read the full article at...
What’s Your Post-Tradeshow Plan? Six Tips for a Successful Follow-Up Campaign
Read the full post >> . Few of us would argue against the benefits of exhibiting at a tradeshow, where we can possibly reach hundreds, maybe thousands, of leads. But many of us focus so much on lead capture that we forget about a follow-up plan for nurturing leads...
Five Reasons E-Commerce Businesses Should Consider Blockchain [Infographic]
Read the full post >> . From reducing your costs to improving your customers' privacy, blockchain technology can seem like the perfect solution for e-commerce businesses. If you're not sure how it works exactly, read on to learn what blockchain is and how it can help...
Google Search Factors: How Top-Ranking Pages Differ, Depending on Topic Area
Read the full post >> . The content qualities of the pages that rank well on Google search tend to differ significantly among topic areas, according to recent research from Searchmetrics. Read the full article at MarketingProfs To read the full post go to...
Building B2B relationships with trust and empathy
Read the full post >> Brian Carroll. We have more sales and marketing technology to reach our customers, but they’re increasingly tuning us out. In short: we’re getting more disconnected from customers. Something is missing. Even though our tools become increasingly...
Is YouTube Worth It? 7.6 Million Views Later, Here’s What I Learned
Read the full post >> Neil Patel. Everyone’s saying it… video is the future of content marketing! But is it really? Similar to you, I noticed that trend over a year ago, and I decided to listen to everyone who told me to focus on videos instead of just text-based...
Increased Email Clicks Might Not Be Due to Your Marketing Prowess
Read the full post >> kniemisto. Email marketers are reporting an increase in click volumes. Is this because marketers are just that good now? Unfortunately, not so much. The most common were instances of user behavior where all the links within an email have been...
The Leader’s Guide to Effective Change Management
Read the full post >> [email protected] (Brie Rangel). The only constant in life is change. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance community. If the link above doesn't work, cut and paste this url...
Want More Customers? Solve Their Problems
Read the full post >> Michael Brenner. People go online or search through print magazines to solve problems. Even if they’re perusing Pinterest for recipes or Facebook for the latest gossip on the new neighbor, they have an “itch” to scratch. A want that they need to...
How to Use LinkedIn Elevate to Manage an Employee Advocacy Program
Read the full post >> Karlyn Williams. Want your employees to share curated on-brand content with their own social audiences? Wondering how to measure the impact of those shares across multiple social media platforms? In this article, you’ll learn how to use LinkedIn...
Transform Your Customer Success Journey and Accelerate Growth
Read the full post >> Brian Carroll. Growth for B2B is hard. It used to be that you could accelerate growth with huge customer acquisition. Ramping up your sales and marketing is not enough to sustain growth. Today, the best companies are growing through customer...
The Advanced Guide to Keyword Clustering
Read the full post >> tomcasano. Posted by tomcasanoIf your goal is to grow your organic traffic, you have to think about SEO in terms of “product/market fit.”Keyword research is the “market” (what users are actually searching for) and content is the “product” (what...
The What, Where, and How of Video Consumption [New Data]
Read the full post >> Amanda Zantal-Wiener. Since late last week, the topic of online video has worked its way into a few headlines. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance community. If the link above...
10 Steps to the Digital Sales Transformation Results You Want
Read the full post >> Meaghan. Launching a digital sales program is a complete sales transformation. Use these ten steps to get the results you desire. The post 10 Steps to the Digital Sales Transformation Results You Want appeared first on Vengreso. To read the full...
Are You Overlooking These 5 Facts Impacting Your Marketing Team’s Productivity?
Read the full post >> Jay Baer. If I were a betting man, I’d bet you’ve recently read a headline that promises to make you more productive in no time at all. Maybe, just maybe, if you try 31 things that successful people are doing, you’ll be 10x more successful. In...
What Is Privacy Forward and Why Does it Matter for Marketers?
Read the full post >> kniemisto. When I worked as a webmaster at AOL in the early days, every employee had visibility into every member’s account. Then in 1999, a naval officer was outed by one of the employees after he logged into an alternate profile with a...
8 of the Best Retail Blogs Every Retailer Should Be Reading
Read the full post >> [email protected] (Clifford Chi). The retail industry evolves fast. Ten years ago, every town’s mall was a bustling hub of commerce, chock full of busy shops and pesky tweens. Nowadays, Cyber Monday generates $1.5 billion more in sales than Black...
The Future of Digital Marketing: Content Marketing Predictions for 2019 and Beyond
Read the full post >> Michael Brenner. The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. During the last year or two, we’ve seen new...
14 Unforgettable Color Palettes to Help You Design Your Own
Read the full post >> Caroline Forsey. It's a well-known fact that colors can influence mood -- consider how you feel differently when you enter a bright orange room, versus a muted gray. To read the full post go to Hubspot. We've shared this because we think it may...
Emerging Opportunities for Digital Marketers to Work Smarter & More Efficiently in 2019 & Beyond
Read the full post >> Steve Olenski. “There is one kind of robber whom the law does not strike at, and who steals what is most precious to men: time.” – Napoleon Bonaparte If there’s one area where you can gain agreement across the entire c-suite, it’s in initiatives...
The Voice Search Barometer: Where Do Users Stand? [New Data]
Read the full post >> Amanda Zantal-Wiener. At this week's annual Samsung Developer Conference, there was one technology that arguably stole the spotlight: Voice. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the...
How to Build a Content Dashboard that Proves Your ROI (Free Template Provided)
Read the full post >> Brandon Andersen. Proving the effectiveness of content marketing can seem daunting. But if you can’t prove your worth to the c-suite, why would they keep investing in you and content marketing? To prove your value to the c-suite, you need an...