How to Run An Ultra-Effective Daily Sales Huddle
Read the full post >> Mark Brooks. Few would argue with how important it is for sales leaders to meet with their sales people on a regular basis. Common interactions typically include the monthly or weekly 1-on-1, sales kickoffs, weekly sales team meetings, and the...
Sales Persuasion: Recognizing and Beating Cognitive Biases
Read the full post >> Collin Cadmus. Sales will always be a persuasion game, but the biggest obstacles to success are actually cognitive biases rooted deep in the human brain. The brain has evolved in strange ways. It has developed mental shortcuts around rational...
5 Brands that Centered Digital Transformation Around Customers
Read the full post >> kniemisto. A keen focus on customer experience is helping enterprises compete and win in today’s highly competitive business landscape. That was the main takeaway of this morning’s keynote session at Adobe Summit—The Digital Experience...
The 5 SEO Recommendations That Matter in the End
Read the full post >> Paola-Didone. Posted by Paola-Didone One of the biggest challenges in SEO is measuring impact — we know what matters (or doesn’t matter) until the rules of the game have changed. And when they do, we’re all scrambling to find a baseline again. I...
How to Create a Global SEO Strategy
Read the full post >> Neil Patel. As a child, I did everything that most kids did. I played outside with friends, I watched a lot of TV, I loved eating cereal for breakfast, and I went to school. My childhood wasn’t too much different than yours. But there was one...
Bring more innovation to your demand generation now
Read the full post >> Brian Carroll. Do routinely look for ways to drive innovation with your demand generation approach? Or do you feel behind the curve? According to research by Circle Research and B2B Marketing, marketers are evenly split. Half say they’re “old...
5 YouTube Description Templates That Have Helped Our Videos Go Viral
Read the full post >> Caroline Forsey. YouTube is the second largest search engine, with over 1.8 billion users per month -- so it's an undeniably powerful channel for your marketing efforts. To read the full post go to Hubspot. We've shared this because we think it...
Why You Need a Content Marketing Workshop
Read the full post >> Michael Brenner. “Why do I need a content marketing workshop?” you may ask. After all, you have a Facebook page, a website, and even a blog where you occasionally post information about your business and what it sells. But a content marketing...
Get to Your Audience’s Core: Know Their Content Intent
Read the full post >> Daniel Hochuli. Your sales team finds four legit leads from 500 white paper downloads. What happened? Your audience wanted the info, it wasn’t interested in a transaction. Before you create and evaluate your content, think about audience intent....
10 Metrics to Track When Analyzing Your Social Media Marketing
Read the full post >> Ashley Ward. Do you know if your social media marketing is working? Wondering how best to report on your efforts? In this article, you’ll discover 10 metrics worth tracking for your next marketing report. Create a Spreadsheet to Track Key Social...
What Is A Content Strategy Platform And Why You Need One
Read the full post >> Michael Brenner. A content strategy is a must for any business investing in content marketing. Your strategy should set out the goals you plan to achieve by publishing content, and how you’re going to achieve them. An increasing number of...
Direct Costs, Explained in 600 Words or Less [With Examples]
Read the full post >> [email protected] (Braden Becker). It's surprisingly inexpensive to start a business today -- as little at $3000, according to the Small Business Administration. However, as encouraging as that is to aspiring business owners, the costs to run...
How Brands Benefit by Using Virtual Reality to Engage Customers [Infographic]
Read the full post >> . Once perceived as nerdy gamer technology, virtual reality is being embraced by brands across the globe. Marketers are realizing the potential of VR to leave indelible impressions on consumers. You might want to check out how it can help you...
How to Revive Old Content to Boost Your Marketing Results
Read the full post >> . What if you could take simple steps to update your blog content and get more ROI from existing efforts without having to publish anything new? In fact, you can. Do these three things. Read the full article at MarketingProfs To read the full...
Automated Push Notifications Are the New Secret Weapon of E-Commerce
Read the full post >> . Automated push notification is an optimal channel in the post-GDPR era, allowing e-commerce brands to push communications to target users efficiently, effectively, and easily. Now's the time to act--because late adopters will fall behind. Read...
The State of Marketing Skills in 2019
Read the full post >> . Marketers at large firms and at digital-focused companies are perceived by executives to have better marketing skills compared with marketers at smaller firms and more traditional companies, according to recent research from CXL. Read the full...
How the Whole Business Wins with Successful Marketing Attribution [Part 1]
Read the full post >> kniemisto. Every sector has its Big Bad Wolf. For marketing, it’s attribution—or at least it was. These days, attribution isn’t so scary. The wolf has been declawed, and today’s marketers are expected to be able to connect their efforts and spend...
Sales Incentives Aren’t the Only Motivator. How One Company Got Rid of Them
Read the full post >> [email protected] (Julia Kahn). We can all agree: Money changes the way we act. It's arguably one of the greatest motivators. In sales, it can incentivize reps to work harder to close more deals, meet their numbers, and even adapt to new sales...
How to Build Up Your Work-Life Balance Muscle, According to Nestlé’s Chief People Officer
Read the full post >> Julianne Pepitone. In recent years, viewpoints have shifted on the concepts of "having it all" and "juggling work and life." We’ve come to recognize no one has it all, day in and day out; we may strike a healthy balance one week...
3 Simple but Effective Strategies to Create Consistent Income Online
Read the full post >> Kimanzi Constable. Consistency is more reliable than inspiration. To read the full post go to Entrepreneur: Latest Content Marketing Articles. We've shared this because we think it may be helpful to the insurance community. If the link above...
How to Develop a Content Marketing Strategy to Reach and Convert
Read the full post >> Michael Brenner. Like every aspect of your overall marketing strategy, your content marketing strategy should have two goals: to reach and convert. Therein, however, lies the challenge. How can you develop content that will reach your target...
How to Get Genuine and Totally Real Followers on Pinterest
Read the full post >> Caroline Forsey. Pinterest now attracts 150 million people per month. Its growth even supersedes traditional social network success stories -- millennial use of Pinterest in particular has increased more than any other social network, even...
Direct Costs, Explained in 600 Words or Less [With Examples]
Read the full post >> [email protected] (Braden Becker). It's surprisingly inexpensive to start a business today -- as little at $3000, according to the Small Business Administration. However, as encouraging as that is to aspiring business owners, the costs to run...
How to Write Effective Facebook Sponsored Posts
Read the full post >> Caroline McCullough. Want to try something different with your Facebook advertising? Have you considered using text-based sponsored posts? In this article, you’ll learn how to write and structure two types of longer-form text-based Facebook...
How to Avoid Getting Stranded on the Road to Social Success [Examples]
Read the full post >> Jodi Harris. In the social media sphere, navigational challenges abound for content marketers. How can you be sure which paths will lead you to achieving your goals? Consult the new edition of our social media survival guide for answers. Continue...
Artificial Intelligence Vs. Content Intelligence – What’s the Difference?
Read the full post >> Michael Brenner. If you keep up to date with new technologies in the content marketing industry, you’ve probably come across “artificial intelligence” and “content intelligence” before. But what exactly do these terms mean and how do they differ...
Optimizing for Searcher Intent Explained in 7 Visuals
Read the full post >> randfish. Posted by randfishEver get that spooky feeling that Google somehow knows exactly what you mean, even when you put a barely-coherent set of words in the search box? You're not alone. The search giant has an uncanny ability to un-focus on...
What Dunbar’s Number Means for Professional Networking
Read the full post >> Anne Gherini. What is Dunbar’s Number? In 1992, an esteemed Oxford University psychologist, Robin Dunbar, hypothesized that there is a cognitive limit to the number of stable relationships one person can maintain. The number that Dunbar proposed...
Disrupting Voluntary Benefits with Eric Silverman
In a recent episode of Benefits Influencer, hosted by Dennis Carlson, employee benefits industry leader Eric Silverman, shared his insights into the voluntary benefits market. Check out these three key takeaways from their conversation. Stop calling them voluntary....
8 Successful Sales Pitch Examples and Why They Work
Read the full post >> Lisa Matthews. Creating a winning sales pitch has never been more challenging. In a recent report, sales expert Marc Wayshak found that only 24.3% of 400 surveyed sales reps exceeded quotas last year, and that 61% consider selling harder than it...