Every sector has its Big Bad Wolf. For marketing, it’s attribution—or at least it was. These days, attribution isn’t so scary. The wolf has been declawed, and today’s marketers are expected to be able to connect their efforts and spend to revenue. But while we may better understand marketing attribution, the technology, processes, and skill […] The post How the Whole Business Wins with Successful Marketing Attribution [Part 1] appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.
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