Read the full post >> Joe Chernov.
Account-based marketing comes largely from the shortcomings of the content-driven demand-gen model. Frustrated waiting for enough content to drive enough leads for the business, brands saw ABM as a better way for outbound marketing. Continue reading →
The post Can Account-Based Marketing and Content Marketing Get Along? appeared first on Content Marketing Institute.
To read the full post go to Content Marketing Institute. We’ve shared this because we think it may be helpful to the insurance community.
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