Moats are ditches of water that surround castles. They’re the first-line of defense against intruders. Legendary investor Warren Buffett suggests you look at your business in a similar way. Your business is the castle, and the moat is what protects your business from competitors. Some refer to this moat as a competitive advantage. The moat […]
To read the full post go to The Kissmetrics Marketing Blog. We’ve shared this because we think it may be helpful to the insurance community.