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Read the full post >> kniemisto.

Every brand needs to have a deep understanding of its target audience. What makes them tick? What are they looking for and where are their needs being, or not being, met? Is there a gap in the market? Being out of touch or tone-deaf when it comes to your customer base could even alienate or deeply offend […] The post Consumer Insights: Why the Customer Isn’t Always Right appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

To read the full post go to Marketo Marketing Blog. We’ve shared this because we think it may be helpful to the insurance community.

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