Four out of five readers won’t get past the first sentence of an article. For content creators, this skimming habit leads to challenges in how to win over impatient readers and get your content read. Read the full article at MarketingProfs
To read the full post go to MarketingProfs Daily. We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: https://www.marketingprofs.com/articles/2018/33600/content-creators-12-tips-to-help-you-win-over-impatient-readers