Read the full post >> Robert Rose.
Tension between sales and marketing in the B2B environment persists. It can create an innovative atmosphere. Or it can be the blame game. Learn how content has changed (and can change) the sales and marketing environment. Continue reading →
The post Content Marketing and Sales Alignment: Bridging the Gap [New Research] appeared first on Content Marketing Institute.
To read the full post go to Content Marketing Institute. We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: https://contentmarketinginstitute.com/2018/05/marketing-sales-alignment-research/