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Read the full post >> Michael Brenner.

Event marketing isn’t just what happens at the event. You need a pre- and post-show plan. While the pre-event email may be a simple message to guide people to visit you, what are you doing post-event? Simply sending an impersonal “great to see you” email with a call to action to sign up now just […] The post Content Marketing and Trade Shows: How to Drive Conversions Post-Event appeared first on Marketing Insider Group.

To read the full post go to Marketing Insider Group. We’ve shared this because we think it may be helpful to the insurance community.

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