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Read the full post >> Michael Brenner.

Event marketing isn’t just what happens at the event. You need a pre- and post-show plan. While the pre-event email may be a simple message to guide people to visit you, what are you doing post-event? Simply sending an impersonal “great to see you” email with a call to action to sign up now just […] The post Content Marketing and Trade Shows: How to Drive Conversions Post-Event appeared first on Marketing Insider Group.

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