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Sabine Benoit, professor of marketing at the University of Surrey, briefly explains how consumer behavior is affected by contextual factors and what marketers can do to capitalize on it. Read the full article at MarketingProfs

To read the full post go to MarketingProfs . We’ve shared this because we think it may be helpful to the insurance community.

If the link above doesn’t work, cut and paste this url into your web browser: https://www.marketingprofs.com/articles/2019/40576/context-is-everything-consumer-behavior-video

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