Content on different channels and on different devices is consumed in different ways; as a result, there are more challenges for the storyteller, but more opportunities, too–including transmedia storytelling. Find out about the persuasive capabilities of storytelling across platforms. Read the full article at MarketingProfs
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If the link above doesn’t work, cut and paste this url into your web browser: https://www.marketingprofs.com/articles/2019/40487/context-is-everything-transmedia-vs-integrated-campaigns-video