Read the full post >> Chris Frascella.

Conversational interactions between content consumers and brands – via text messaging and chatbots – are redefining engagement. It’s time to prepare your brand to provide that greater immediacy and convenience to your audience. Continue reading →
The post Conversational Content: How to Market Through Text Messaging and Chatbots appeared first on Content Marketing Institute.

To read the full post go to Content Marketing Institute. We’ve shared this because we think it may be helpful to the insurance community.

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