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Understanding your buyers’ journeys is key to providing them with the right information to move them along the buying path. See how the right tools—and AI—can make your job as a marketer efficient and effective. Read the full article at MarketingProfs

To read the full post go to MarketingProfs Daily. We’ve shared this because we think it may be helpful to the insurance community.

If the link above doesn’t work, cut and paste this url into your web browser: https://www.marketingprofs.com/articles/2018/33696/devise-better-customer-journeys-with-customer-data-as-your-gps

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