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Before you can even start to measure the success of your ABM efforts, you’ve got to make sure four critical foundational components are in place. Here they are, along with how to set them up. Read the full article at MarketingProfs
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If the link above doesn’t work, cut and paste this url into your web browser: https://www.marketingprofs.com/articles/2019/40728/effective-measurement-of-abm-depends-on-these-four-steps