Before you can even start to measure the success of your ABM efforts, you’ve got to make sure four critical foundational components are in place. Here they are, along with how to set them up. Read the full article at MarketingProfs
To read the full post go to MarketingProfs . We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: https://www.marketingprofs.com/articles/2019/40728/effective-measurement-of-abm-depends-on-these-four-steps