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Journalists and writers may not be trained in marketing, but they can bring valuable and practical content-creation skills to marketing organizations. Read the full article at MarketingProfs
To read the full post go to MarketingProfs Daily. We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: https://www.marketingprofs.com/articles/2018/33496/five-journalistic-principles-that-are-key-to-creating-killer-marketing-content