If you’re a B2B marketer, you’re obsessed with customers’ data about their buyer journeys. You want to know how often people visit your webpages, how long they stay, when they leave, what content is getting the most conversions… So if you don’t use Google Tag Manager yet, it’s time to … Read the full article at MarketingProfs
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If the link above doesn’t work, cut and paste this url into your web browser: https://www.marketingprofs.com/articles/2019/40795/five-reasons-every-b2b-marketer-should-make-the-switch-to-google-tag-manager