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The assumption is that negative comments of rival fans hurt the involved brands–at least on the social media channels on which those comments and interactions take place. But is that really the case? Read the full article at MarketingProfs
To read the full post go to MarketingProfs . We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: https://www.marketingprofs.com/articles/2018/40004/frenemies-the-battle-of-rival-brand-fans-on-social-media