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GDPR’s new consent standards will compel marketers to do what they need to be doing anyway: get to know and serve their customers better. Here are four ways to transform restrictive processes into strategic customer-relationship opportunities. Read the full article at MarketingProfs
To read the full post go to MarketingProfs Daily. We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: https://www.marketingprofs.com/articles/2018/34726/gdpr-as-opportunity-how-to-build-tighter-customer-relationships