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Read the full post >> Michael Brenner.

Customer experience is the fundamental driver behind customer-centric marketing today. From creating content of value to sending out personalized messaging and analyzing data to learn more about customer expectations, the whole point is always to enhance CX. However, new research published by the CMO Council reveals that about half of marketers – 47 percent – […] The post Half of Marketers Aren’t Getting CX Right, Here’s Why appeared first on Marketing Insider Group.

To read the full post go to Marketing Insider Group. We’ve shared this because we think it may be helpful to the insurance community.

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