Keyword targeting is dead. Algorithm changes such as Google’s RankBrain have all but killed your ability to rank well using keyword targeting. I bet you’re wondering why I’m about to talk about ranking for keywords then, right? Well, there’s a difference between using keywords and targeting keywords. Keywords are just phrases that people type into […]
To read the full post go to The Kissmetrics Marketing Blog. We’ve shared this because we think it may be helpful to the insurance community.
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