The personal data economy has been increasing for years. Now with the General Data Protection Regulation (GDPR) deadline around the corner, data collection and enterprise responsibility will finally merge. This is obviously great news for consumers, but what about marketers? Is GDPR a burden or a blessing? On the surface, GDPR is a lot to […] The post How a Marketing Automation Platform Can Help With GDPR Compliance appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.
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