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Picture John. He’s just become a customer of your B2B software company and agreed to buy your product, which comes with a year of support and maintenance. After 12 months, John will have to renew his contract to keep his licenses active. Now it’s time to record the sale and move on to acquiring the […] The post How AI Improves Customer Lifetime Value and Makes It a Primary KPI appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.
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