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Today, the term “marketing” encompasses a slew of interconnected tasks. Instead of simply promoting goods or services, marketers are spending colossal amounts of time researching, creating, managing, analyzing, and reporting on campaigns. Marketers are ever-present through all stages of the sales journey, and their jobs are never done. It wasn’t always this way. While basic […] The post How AI Will Redefine the Modern Marketing Campaign appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

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