Read the full post >> Bethany Johnson.

Don’t be tempted to celebrates wins in your conventional sales and marketing funnels. Those “conversions” should only be the start. What you do next matters more – and that next step should be to build super users. Continue reading →
The post How Content Can Create a Self-Sustaining Customer Referral Engine appeared first on Content Marketing Institute.

To read the full post go to Content Marketing Institute. We’ve shared this because we think it may be helpful to the insurance community.

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