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You can produce all the content you want, but if you’re not gathering intelligence about that content–such as who is consuming it, when and how it’s being consumed, and whether it’s making an impact–then what’s the point? Here are tips and tools to help you unlock the power of content … Read the full article at MarketingProfs

To read the full post go to MarketingProfs . We’ve shared this because we think it may be helpful to the insurance community.

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