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“Customer participation" is sometimes used interchangeably with "customer engagement," but the former is so much more than the latter. In today’s competitive business landscape, customer participation trumps customer engagement. Here’s why the time to invest in customer participation is now. Read the full article at MarketingProfs
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If the link above doesn’t work, cut and paste this url into your web browser: https://www.marketingprofs.com/articles/2019/40499/how-customer-participation-builds-trust-in-the-age-of-gdpr