Gen Z (ages 13 to 22, as of 2018) is the first truly wired generation. Constant connectivity to their friends and a multitude of information sources give this demographic group an extraordinary array of options when making choices. Word of mouth is a key driver of buying among all generations. In fact, 50% of all Americans […] The post How Gen Z Uses Word of Mouth [11 Statistics] appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.
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