Read the full post >> Tony Zambito.
The speed at which changes in buying behaviors and decision-making are occurring is a challenge faced by B2B organizations. With data and technology as drivers, the time at which insights can serve as relevant is shrinking also. This phenomenon of speed in changing behaviors will cause a shift in thinking on the gathering of human-centric […] The post How Insights Into The B2B Lifecycle Can Prevent A Marketing Blind Spot appeared first on Marketing Insider Group.
To read the full post go to Marketing Insider Group. We’ve shared this because we think it may be helpful to the insurance community.
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