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Read the full post >> [email protected] (Ashley Sierant).

Data is one of the primary drivers of business strategy and projection, however, many decision makers don’t fully understand how inaccurate data collection and poor data maintenance can negatively impact their marketing, sales and bottom line. According to a recent report, bad data accounts for trillions of dollars spent annually by U.S. businesses, and unfortunately, bad data’s impact doesn’t end there:

To read the full post go to Sales. We’ve shared this because we think it may be helpful to the insurance community.

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