A/B testing is one of the most polarizing marketing tactics ever invented. It seems like everyone has an opinion on whether it works or not. So, where do I stand on the issue? Well, if you do it wrong, I think it is a giant waste of your time. But if you do it right, […]
To read the full post go to The Kissmetrics Marketing Blog. We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: http://feedproxy.google.com/~r/KISSmetrics/~3/3ap-G0fXYAo/