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Third-party customer-intent data is helpful, but the best way to ensure you have the most accurate, useful intent data is to collect website-visitor data yourself. Here’s how to do that. Read the full article at MarketingProfs
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If the link above doesn’t work, cut and paste this url into your web browser: https://www.marketingprofs.com/articles/2018/40198/how-marketers-can-generate-their-own-first-party-intent-data