“Basic” is a bad word. OK, maybe that’s a stretch. But it’s certainly not an inspiring word. If basic is all we aim for, we fail as marketers. That’s especially true when it comes to personalization. Addressing an email to an individual, sending a prospect industry-specific content, and inserting a lead’s first name and company […] The post How Marketers Can Reach Peak Personalization in 2019 appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.
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