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Read the full post >> [email protected] (Clifford Chi).

If digital and traditional marketers faced off in a debate about whose promotional philosophy is superior (which would probably get more heated than an NSYNC versus Backstreet Boys dispute), one of the points digital marketers could hang over traditional marketers’ heads is their ability to measure a campaign’s performance — and their opponent’s inability to do the same. 

To read the full post go to Hubspot. We’ve shared this because we think it may be helpful to the insurance community.

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