Read the full post >> Brian Carroll.

To drive growth, the mandate for sales organizations is to make more calls, send more cold emails. Sales reps are hustling and using automated tools to move faster. But sales hustle and automation have a downside: they can hurt customer experience. Here’s what I mean: B2B companies are now hiring more people to do this. […] The post How Sales Hustle and Automation Hurt Customer Experience appeared first on Marketing Insider Group.

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