Read the full post >> Michael Brenner.
Event marketing has always played a key role in any sophisticated content marketing strategy, especially for B2B organizations. In 2017, 36 percent of B2B marketers named in-person events as one of their most critical tactics for content marketing success. And, about three-quarters of B2B content marketers have cited events as the most effective part of their content marketing strategy. […] The post How Technology and Consumer Expectations Are Driving the Rise in Live Events appeared first on Marketing Insider Group.
To read the full post go to Marketing Insider Group. We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: https://marketinginsidergroup.com/content-marketing/how-technology-consumer-expectations-driving-the-rise-in-live-events/