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Read the full post >> Michael Brenner.

Event marketing has always played a key role in any sophisticated content marketing strategy, especially for B2B organizations. In 2017, 36 percent of B2B marketers named in-person events as one of their most critical tactics for content marketing success. And, about three-quarters of B2B content marketers have cited events as the most effective part of their content marketing strategy. […] The post How Technology and Consumer Expectations Are Driving the Rise in Live Events appeared first on Marketing Insider Group.

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