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Read the full post >> Tony Zambito.

Funnels, stages, paths, journeys, and more labels that suggest some form of a linear line of thinking has dominated marketing and sales for decades.  Whereby the notion of awareness, evaluation or consideration, and purchase decision is built-in to these views.  In reality, whatever labels have been applied, there are more similarities than differences. As forward-thinking […] The post How The Buyer’s Journey Is Becoming More Like a Quest appeared first on Marketing Insider Group.

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