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In part one of this series, I compared marketing attribution to the Big Bad Wolf, a once-intimidating presence that kept marketers from successfully connecting their marketing to revenue. While the act is no longer such a scary monster, the intricacies of attribution models remains a beast. Fortunately, it’s one you can easily tame with a […] The post How the Whole Business Wins with Successful Marketing Attribution [Part 2] appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

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