In part one of this series, I compared marketing attribution to the Big Bad Wolf, a once-intimidating presence that kept marketers from successfully connecting their marketing to revenue. While the act is no longer such a scary monster, the intricacies of attribution models remains a beast. Fortunately, it’s one you can easily tame with a […] The post How the Whole Business Wins with Successful Marketing Attribution [Part 2] appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.
To read the full post go to Marketo Marketing blog . We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: http://feedproxy.google.com/~r/modernb2bmarketing/~3/iDnZUBhfqUU/how-the-whole-business-wins-with-successful-marketing-attribution-part-2.html